The owners of the popular Golden Krust food chain in New York have filed a lawsuit to stop a rival Jamaican food company - Silver Krust from partially using its name.
In papers filed in Manhattan Federal Court, Golden Krust says its been among the most successful minority owned businesses in the US since opening in the 1990s, and the knockoff is hurting its reputation.
It says without its knowledge or approval, defendants set up a competing Caribbean food restaurant called Silver Krust.
According to the suit the defendants use the distinctive K in misspelling KRUST, and have merely substituted Golden with Silver in coming up with their name.
There are currently six Silver Krust restaurants in Brooklyn and Queens.
Golden Krust wants a court order forcing the restaurant to change its name, and unspecified monetary damages for what it described as the infringement of its trademarks.
In the meantime, Silver Krust lawyer Bruce Colfin said he had not yet seen the suit.
He said the dispute is more complicated than it sounds.
He said Silver Krust has been in business for several years and Golden Krust should have spoken up earlier.