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Marketing Manager at Palace Amusement company, Melanie Graham, says the entertainment group is hoping for minimal disruption from Hurricane Melissa, noting that any major weather impact could further discourage Jamaicans from visiting cinemas.
Her comments come as the company reported a net loss of $147 million for the financial year ended June 30, a sharp reversal from the $60 million in net profit posted in 2024.
Revenue for the period stood at $1.32 billion.
Ms. Graham says the downturn has been driven by a significant fall in movie attendance, impacted by what she describes as a weak slate of films and delays in the release of several major box office titles.
She explained that Palace Amusement has historically operated in a challenging financial environment, and despite a brief rebound following the COVID-19 pandemic, the company remains heavily indebted.
Ms. Graham noted that any additional shock, including a prolonged storm-related slowdown, could deepen the financial strain as the company continues efforts to stay afloat in a recovering entertainment market.
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