Gary Allen, CEO, RJRGLEANER Communications Group (L) and Carlos Villares, CEO of Gustazos International
The RJRGLEANER Communications Group has signed an agreement to acquire a significant stake in the popular e-commerce platform Gustazos Jamaica.
The new venture with Gustazos will combine the benefits of consumer discount offers through Gustazos' proprietary online technology with the expansive market reach of the RJRGLEANER Group's traditional media platforms.
RJRGLEANER CEO Gary Allen says the acquisition aligns with the group's digital strategy as well as its thrust to diversify income sources with complementary businesses over the next five years.
He says this is one of a series of announcements the company is hoping to make in the short- to medium term.
Gustazos features more than one million subscribers in the Caribbean.
Last year, Gustazos Jamaica helped local merchants achieve sales of more than $124 million.
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