US retail giant Target saw sales fall in-store and online for the first time in years after a backlash over its Pride Month offering.
Sales dropped 5 per cent in the April to June period compared with the similar period last year, its first fall in six years.
The decline followed controversy over some of the firm's LGBTQ Pride merchandise.
Target later removed items from some stores over concerns about staff safety.
Target's chief executive Brian Cornell said the decline in sales also reflected the fact shoppers budgets' are being squeezed as the cost of living remains high.