Minister of Tourism, Edmund Bartlett, has reaffirmed the government's commitment to the continued development of Negril, underscoring key infrastructure investments and the strategic role the western town will play in expanding the island's tourism offerings.
Speaking at the grand opening of The Red Stripe Experience at Rick's Cafe on the weekend, Minister Bartlett said in addition to infrastructure developments, the collaboration between Red Stripe and Rick's Cafe is expected to bring significant tourism traffic to the region.
With projections of an additional 60,000 visitors to the venue in the coming year, the initiative will create new employment opportunities, generate millions in revenue, and contribute to the broader economic development of Westmoreland and its neighbouring areas.