Usain Bolt enters into branding partnership with SOUL Electronics

SOUL Electronics and three-time Olympic gold medallist Usain Bolt, yesterday announced a branding partnership.

The partnership will see Mr. Bolt representing the SOUL brand during various events throughout the year.

In addition to public appearances, the star athlete will be featured in the company's upcoming 'SOUL of Greatness' video series, which is being developed to inspire people worldwide to aim for greatness and achieve their goals.

He will also be a development partner for his own special-edition headphones, scheduled to hit the market this summer.