Instagram has launched a new video feature called Reels as it looks to challenge TikTok.
The feature allows users to shoot, edit and post 15-second video clips set to snippets of music or audio.
The videos can be viewed via a new portal on Instagram's Explore page, which curates and personalizes posts based on a user's preferences.
Instagram first launched in 2010 as a place to share photos but expanded into video in 2014.
Since then, it has launched Intsa Stories and IGTV as a home for longer videos.
TikTok is threatening to unseat Facebook-owned Instagram, which has one billion global users, as the app of choice for a predominantly young user base.
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