Germany calls for legislation on mandatory labelling of images and videos with beauty filters

German state officials on Friday said they want advertisers and social media influencers to label any photos that have used so-called beauty filters.

Critics argue that the filters, which offer easy ways to touch up images and remove supposed blemishes, promote unrealistic standards of beauty, particularly among women and girls.

A German state minister said digital tools should not determine what is considered beautiful or not.

A majority of officials from Germany's 16 states want the federal government to come up with legislation that would require the labelling of images and videos where beauty filters are used to enhance a person's face, skin, or hair.

This would apply to commercial advertising and influencers with a significant number of followers.

Research shows that Instagram can have a terrible influence on users' self-image, especially young girls. 

Last year, the UK's Advertising Standards Authority (ASA) filters ruled that filters should not be applied to social media adverts if they exaggerate the effect of the product.

The ASA was responding to the #filterdrop campaign that called for it to be compulsory for influencers to state when they use a beauty filter to promote skincare or cosmetics.

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