Derrimon's distribution operations are moving to strengthen that arm of the business by amplifying the branded items in its portfolio and making additions to its truck fleet following losses of more than $400 million last year.
It will mark a shift in focus that de-emphasises basic or bulk commodity supplies while putting more muscle behind the marketing and sales of the brands it distributes.
Derrimon Trading Company's transportation needs are being met by a fleet of 70 to 80 trucks, representing a mix of company-owned and contracted vehicles.
Executive Chairman Derrick Cotterell says he's looking to increase that number by 30 to 40 contractors before year end.
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