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Derrimon Trading to begin exporting Sampars brand to New York

Derrimon Trading Company Limited will be exporting the Sampars brand to New York, where its two American grocery businesses are currently shuttered amid repairs.

The company plans to rebrand its Food Saver and Good Food for Less retail operations, saying the Sampars name has better name recognition among its target market.

The businesses were forced to closed due to flood damage that resulted in water intrusion, the threat of mould infestation and spoilage.

The stores which have been closed since March 22 are expected to reopen by October 15 and will be renamed Sampars New York.

CEO and Chairman Derrick Cotterell said he expects to spend in excess of US$2 million by the time the grocery stores are back in business.

He added that both operations are insured and loss adjusters are doing their assessments.



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