Honey Bun is projecting a jump in its revenues to J$4 billion this year, due to the build-out of its five Swirls locations - the first of which is expected to open in another six weeks.
This marks the start of the roll-out of the quick service pastry brand the company acquired last year.
The new outlet will offer an upgraded customer service experience, compared with the original Half Way Tree shop, including more seating and an expanded menu.
The company plans to open five locations across the island before seeking to expand its operations across the Caribbean.
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