Last Sunday’s presentation of the BET Awards was more than enough to propel the show to top the 2015 ratings.
There were 7.2 million viewers watching the ceremony simulcast live on 12 Viacom networks – the largest platform ever for the 15-year-old awards show.
Viewership is up 11 per cent from last year, when the ceremony was only shown on BET and Centric.
This year’s show was seen on BET plus, MTV, VH1, Comedy Central, Logo, Spike and Centric among others.
Specifically, in the 18-49 demographic, the 2016 BET Awards brought in 3.8 million viewers, making it again the top cable awards show of the TV season with a 10 per cent uptick over last year.
The 2016 BET Awards was the most social TV show across all day Sunday.
A total of 3,446,905 Tweets were generated by 623,099 people in the U.S.
Also, for the fourth year in a row, attendance for the four-day BET Experience in downtown Los Angeles at LA Live was up, by 10 per cent to 165,000 visitors.
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