Asafa Powell - file photo
Jamaican sprinter Asafa Powell has partnered with Finnish mobile application development company UGmore to provide “extensive and exclusive content” on the company’s social media service Peek.
Peek is a mobile social media platform for celebrities giving their fans and followers access to “world-class and exclusive content—from the glitz and glamour of everyday stardom to the behind the scenes normalcy that rarely goes noticed”, the company billed its service in a release.
Powell—an Olympic, World and Commonwealth gold medalist—is a former world 100m record holder and one of the fastest sprinters in sporting history. He has broken the sub-10 barrier in the 100m more than 80 times.
Powell is the only Jamaican athlete to be featured on Peek.
“Being a part of the diverse line-up of public figures who use Peek is exciting to say the least. One of the things social media has done, and you’ve heard this many times before, is bring communities of people together. Peek represents the next level of interaction and sharing,” he said.
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