Jamaican beauty Davina Bennett is now the face of Shea Moisture's Jamaican Black Castor Oil line of products.
The 22 year old is the first model to be the face for this campaign.
The Miss Universe third place winner broke the internet when she flaunted her natural afro during the competition.
Shea Moisture is one of the largest black-owned businesses in the US and was among those which immediately showered Bennett with praise after her performance in the Miss Universe pageant in Las Vegas, Nevada.
In celebrating the partnership with Bennett, the company has offered customers 20 per cent off when they purchase the product.