Downsound Entertainment, organisers of Reggae Sumfest, will be hosting the first launch of Reggae Sumfest 2018 in New York City (NYC) on Tuesday.
The launch, to be held at NYC hot spot the DL, is aimed at maximising awareness of the festival among influencers and millennials in the tri-state area, with disposable income to travel to Jamaica to enjoy the annual festival.
Special guests Agent Sasco, Raging Fyah and Tosh Alexander, will grace the stage to set the tone for what is expected to be the best staging of the event in its 26 year history.
Trudy Deans, the Consul General of Jamaica in New York, will also be delivering remarks at the event.
Reggae Sumfest 2018 will run from July 15-22.
Some of the most recognised names in Jamaican music have been confirmed, including Damian 'Junior Gong' Marley, Beres Hammond, Spice and Popcaan.
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