Online retailing company Amazon is opening a store in New York that will only sell products that receive a high rating on its website.
The store will sell toys, household goods and other items that have a rating of four stars or more online.
Customers who visit the store will pay less if they have bought into Amazon's Prime service.
Physical shops are becoming a key expansion area for Amazon as it seeks to take on more traditional retailers.
The company currently operates 17 bookshops and is experimenting with its Go outlets that do away with cashiers.
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