Diageo is launching the “stubby” bottle version of its Jamaican lager brand Red Stripe in the UK. The announcement of the 300 milliliter bottle was announced by the company on Friday. Red Stripe's Great Britain brand manager, Claire Pat, said the beer category in the UK is currently worth 2.5 billion pounds sterling and Diageo expects the launch to drive sales and build its distribution.
Diageo said the launch will be backed by digital marketing, public relations and point-of-sale materials.
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