Telecommunications provider Digicel is clamping down on retailers who inflate the cost of phone credit.
Digicel is encouraging customers to only purchase top up from its more than 6,000 locations across the island. A dedicated line – 164 – has also been set up to allow customers to report incidents of over-charging by retailers. A statement from Digicel urges consumers to only pay the suggested retail price.
The company has launched a campaign, dubbed ‘Pay the Right Price’ which is designed to raise awareness and empower customers, as well as encourage vendors to charge the correct price.
Digicel is branding its retail outlets with a ‘Right Price’ symbol – a green tick – and is encouraging customers to look out for this symbol when purchasing credit.
Digicel’s Recharge Manager, Annalise Harewood said retailers already receive a wholesale discount when purchasing credit for resale, however some try to earn more by charging a higher price.
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