GenX says its carnival activities generated approximately US$8 million in spending last year.
The company is now aiming to boost that figure by placing greater emphasis on safety services and a stronger entertainment offering, despite the economic fallout from Hurricane Melissa.
The company recently launched its fourth season, noting that this year's focus will centre on cultural expression and supporting national economic recovery.
Director Kino Johnson described GenX as both a road product and a wider events ecosystem.
He pointed out that last season featured several high impact collaborations, including partnered moments with Live in Love from Trinidad, Soca Camp during juve as well as the GenXS Road March and Ocean X events.
comments powered by Disqus
All feeds
