US based streaming platform Netflix has removed its basic plan in the US and UK.
This basic subscription allowed users to watch shows and movies without commercials, as the company tries to draw more subscribers to its ad-supported tier.
On its website, the company says the US$9.99 per month basic plan would no longer be available for new or rejoining members.
Users who are already on the plan can remain until they change plans or cancel their account.
Netflix launched a US$7 per-month option with commercials last November in 12 markets, including the US, as an alternative to ad-free plans.
It was designed to attract more customers and add a new revenue stream as competition for online viewers intensified.
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