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Palace Amusement stays optimistic with 4DX boost despite overall drop in moviegoers

Boosted by the enthusiastic response to its introduction of immersive 4DX technology, Palace Amusement remains optimistic about business, despite a general fall-off in the number of moviegoers.
 
The cinema company is yet to recover fully from the pandemic, and it was also hit with the extended Hollywood Writers & Actors strike.
 
Customer track grew in the April-June fourth quarter but was down for the year.
 
Attendance was increased by 107,000 patrons in the period, but the absence of substantial pictures impacted the box office negatively and represented just about 50 per cent of the patronage for the comparative period for 2023.
 
The impact was further highlighted when the year-to-date attendance was compared, reflecting a reduction of approximately 154,000 patrons or a decline of 23 per cent.


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