The Travel Weekly website is reporting that Jamaica has ditched its long time tourism slogan.
It said the slogan and brand identity for the past 10 years, "Jamaica - Once you go you know," is gone.
According to the website, Dr. Wykeham McNeil, Minister of Tourism, on Monday announced at the World Travel Market in London that it has been replaced by the slogan: "Jamaica - Get All Right".
Dr. McNeill is quoted as saying that Jamaica was a place that made visitors "feel alright," which inspired the "Get All Right" campaign.
It said details of the new campaign are scheduled to be released on November 12 in New York.
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