As more Caribbean artists branch out into merchandising, a few of dancehall-reggae's best have started an internet-based entrepreneurial venture in the United States, reggaemerch.com.
The newly launched online store hosts a range of dancehall reggae street gear from Busy Signal, Gramps Morgan and Bunji Garlin with a slew of other artistes including Etana, Konshens and the Alliance brand to follow the fast growing trend.
Also available on the reggae online store are lifestyle brands Repja and Cyclothing.
Reggaemerch.com inventory currently consists mainly of t-shirts mainly, but the online inventory will increase shortly to offer a wider variety of products.
Reggaemerch.com ships to more than 190 countries worldwide and offers the option to pay through Western Union for those who do not hold a credit card.
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