FIFA World Cup Tour comes to Jamaica

The 2014 FIFA World Cup™, Coca-Cola is creating the world’s most inclusive, participatory experiential event ever in Jamaica. The FIFA World Cup™ Trophy Tour by Coca-Cola will give more than one million people across the world the chance to experience the FIFA World Trophy™ in their own communities. Jamaica included, the FIFA World Cup™ Trophy makes a first ever appearance in the region at the National Indoor Sports Complex on Sunday, October 6.

The FIFA World Cup™ Trophy Tour by Coca-Cola is an exhibition of the real, one-of-a-kind, solid-gold FIFA World Cup™ Trophy. The event will allow fans to enjoy a rare close-up view of world football’s greatest prize.

This will be the largest and longest global tour of the FIFA World Cup™ Trophy. Visiting more countries than ever during its nine month journey, the tour by Coca-Cola will be the first ever Latin America tour, with events in 39 countries across the region that is home to the host nation, Brazil.

“Through our partnership with FIFA, Coca-Cola will bring to life a marketing initiative that will make the 2014 FIFA World Cup™ in Brazil the world’s most accessible and inclusive event,” said Maritza Ballack, Franchise Brand Manager of The Coca-Cola Company for Trinidad and Jamaica.

The tour officially starts in Brazil on Monday, September 9 and will make the first international stop there, before traveling to Fiji, Vanuatu and Tahiti on tour in the South Pacific, to then get to Jamaica on Saturday, October 5 and Sunday, October 6 as the first point of its appointment of the Caribbean leg of the tour.

Tamara Ward, Coca-Cola Country Manager at Wisynco, inform that World Cup fans can be a part of Coca-Cola’s, FIFA World Cup™ Trophy Tour Experience in Jamaica by collecting four specially mark Coca-Cola 20oz and 355ml labels and redeem one free ticket to attend the showcase on Sunday, October 6 at The National Indoor Arena.

The tour continues through Central America and the Caribbean Thursday, November 7 and from there will travel to Africa, Middle East, Asia, South and North America and Europe, to return to Brazil in late April 2014, in time for the start of the FIFA World Cup™.