Joe Bogdanovich, CEO of Downsounds Records, is the new chairman of Summerfest Promotions, promoters of Reggae Sumfest.
The deal was finalised almost three weeks ago.
Bogdanovich's team will continue to include former Chairman Robert Russell, Johnny Gourzong as executive producer and Festival Manager Tina Davis.
Joe has already dabbled in LIVE shows having partnered with Isaiah Laing for STING 2014.
The 23 year old festival has featured some of the biggest local and international names in the industry, including Beenie Man, Shabba Ranks, Bounty Killer, Buju Banton, Lady Saw, TI, Usher, Chris Brown, R Kelly, Ne-Yo, Mary J Blige, and Alicia Keys.
This year's festival is set for July 17-23.