There has been a spike in interest in learning Korean, prompted by the global popularity of Neflix drama Squid Game.
Language learning app Duolingo said the nine-part thriller had spurred both beginners and existing students hoping to improve their language skills.
Duolingo reported a 76% rise in new users signing up to learn Korean in Britain and 40% in the United States, over the two weeks following the show's premiere.
South Korea has established itself as a global entertainment hub, and is home to global boy band BTS.
Oscar winning film Parasite also thrusted the country into the spotlight.
Additionally, the Oxford English Dictionary recently added 26 new words of Korean origin to its latest edition.
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