NBC's 'Today' show has received a boost in viewership since firing host Matt Lauer (right).
Since NBC News fired Today co-host Matt Lauer over sexual harassment claims, viewers have flocked to the morning show in droves.
Good Morning America is typically the most-watched morning program overall in the U.S., with Today usually winning only the advertiser-coveted 25-54 age demographic.
However, for the second consecutive week, the first two hours of NBC's morning staple beat Good Morning America.
No word yet on who will replace Lauer.
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