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Chinese fashion app Shein re-enters India five years after ban

Chinese fast fashion app Shein has relaunched in India five years after it was banned by Delhi, under a deal with Indian firm Reliance Retail.
 
An official from Reliance Retail, who did not wish to be named, told a US Media House the firm has entered a long-term licensing deal with the parent company to sell products
 
manufactured and sourced in India on the platform.
 
The group has not yet made an official announcement.
 
Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country, India's Commerce Minister Piyush Goyal said in December.
 
In 2020 India banned Shein and dozens of other Chinese apps including TikTok.


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