Jamaica's rum industry is at a crossroads as a dispute brews over what qualifies as authentic Jamaican rum.
The controversy stems from amendments to the Geographical Indication Designation for Jamaica Rum, which now prohibits ageing the spirit overseas.
The Spirits Pool Association, representing six major distilleries—including Appleton and Hampden Estate—supports the change, arguing it will boost global recognition and safeguard Jamaican rum's premium status in key markets like the EU and US.
But National Rums of Jamaica (NRJ), which owns Long Pond and a majority stake in Clarendon, is fighting back. The company, partially owned by French spirits firm Maison Ferrand, relies on bulk exports for overseas ageing, a practice now banned under the new rules.
With NRJ appealing the decision, the battle over Jamaican rum's identity heads to a crucial hearing on April 28 in the Supreme Court.
The outcome could reshape the future of Jamaica's iconic rum industry.
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