Celebrities are posting embarrassing photos of themselves to help raise money for hurricane victims in Puerto Rico. This, after the hashtag #puberme was created on Twitter.
Stephen Colbert, who hosts The Late Show in America kicked off the fundraising challenge.
For every celeb who posts a photo, The Late Show host will donate money to Puerto Rico hurricane relief through his charity, the AmeriCone Dream Fund.
Hurricane Maria was the most powerful hurricane to hit Puerto Rico in almost 90 years.
In the meantime, Beyonce has added her voice to a new version of Mi Gente, the global hit single by J Balvin and Willy William.
Beyonce sings in Spanish, French and English on the song - which is being released for charity.
In a post on her Instagram page, she said proceeds from the song would go to hurricane relief charities for Puerto Rico, other affected Caribbean islands and earthquake-hit Mexico.
Mi Gente, meaning My People has already been a hit around the world, reaching the top five in the UK earlier this month.