PayPal's shares fell nearly 10% Tuesday, after the digital payment firm's unbranded card processing business saw a sharp slowdown in growth and its operating margin shrank in the fourth quarter.
Unbranded payments, which include transactions for other firms rather than PayPal itself, had traditionally been a low-margin business due to stiff competition but saw strong growth in recent years.
Under CEO Alex Chriss, PayPal has embarked on an ambitious turnaround plan that hinges on 'profitable growth' and revamped its pricing strategy on these products, driving away some customers.
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